Privacy Policy

This Privacy Policy explains how we collect, use, store, protect, and disclose your personal information when you visit our website, purchase a membership, interact with our services, or communicate with us in any way. We are committed to safeguarding your privacy and ensuring that your personal data is handled responsibly, transparently, and in accordance with all applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or providing your information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect and process the following categories of personal data:

Identity Information — such as your name, date of birth, and contact details.

Contact Information — including your email address, phone number, and postal address.

Membership Information — details relating to your gym membership, sign‑up history, attendance, and account activity.

Payment Information — processed securely through our payment provider; we do not store full card details.

Technical Data — including IP address, browser type, device identifiers, access times, and pages viewed.

Usage Data — information about how you interact with our website, services, and digital content.

Communication Records — emails, messages, enquiries, or any correspondence you send to us.

Marketing Preferences — your choices regarding receiving updates, promotions, or newsletters.

We only collect information that is necessary for the operation of our business, the provision of our services, and compliance with legal obligations.

2. How We Use Your Information

We use your personal data for the following purposes:

To provide and manage your membership, including account creation, access control, and customer support.

To process payments, renewals, refunds, and billing enquiries.

To operate and improve our website, ensuring functionality, security, and user experience.

To communicate with you, including service updates, important notices, and responses to enquiries.

To send marketing communications, where you have opted in or where legitimate interest applies.

To comply with legal obligations, regulatory requirements, and industry standards.

To protect our business, including fraud prevention, security monitoring, and dispute resolution.

We will never sell your personal data to third parties.

3. Legal Basis for Processing

We process your personal data under one or more of the following lawful bases:

Contractual necessity — to fulfil our obligations when you sign up for a membership or purchase a service.

Legitimate interests — for business operations, service improvements, and security.

Consent — for marketing communications or optional features.

Legal obligation — where required by law, regulation, or authority.

4. Sharing Your Information

We may share your data with trusted third parties only when necessary, including:

Payment processors for secure handling of transactions.

IT and website service providers who support our digital infrastructure.

Professional advisers such as accountants or legal consultants.

Regulatory authorities when legally required.

All third parties are required to handle your data securely and in accordance with UK GDPR.

5. Data Storage & Security

We take data protection seriously and implement appropriate technical and organisational measures to safeguard your information. These include:

Secure servers and encrypted connections

Access controls and authentication procedures

Regular monitoring for vulnerabilities and threats

Staff training on data protection and confidentiality

While we strive to protect your data, no system is entirely immune from risk. However, we take all reasonable steps to minimise exposure and respond promptly to any issues.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including:

Membership records — retained while your account is active and for a reasonable period thereafter.

Financial records — retained in accordance with HMRC requirements.

Communication records — retained for operational and legal purposes.

When data is no longer required, it is securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right to access — request a copy of the personal data we hold about you.

Right to rectification — correct inaccurate or incomplete information.

Right to erasure — request deletion of your data where legally permissible.

Right to restrict processing — limit how your data is used.

Right to data portability — receive your data in a structured, machine‑readable format.

Right to object — oppose certain types of processing, including marketing.

Right to withdraw consent — at any time, where consent is the legal basis.

To exercise any of these rights, please contact us using the details provided below.

8. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

Improve functionality and performance

Analyse usage patterns

Personalise content

Enhance security

You can manage or disable cookies through your browser settings. Some features may not function correctly if cookies are disabled.

9. Third‑Party Links

Our website may contain links to external websites or services. We are not responsible for the privacy practices, content, or security of third‑party sites. We encourage you to review their privacy policies before providing any personal information.

10. Children’s Privacy

We do not knowingly collect personal data from individuals under the age of 16 without parental or guardian consent. If we become aware that such data has been collected inadvertently, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, business operations, or service offerings. The most recent version will always be available on our website. Continued use of our services constitutes acceptance of any updated terms.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, you can contact us.